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our story

feminine French word for black defines our creators and the double cyclohexane defines what we use in all of our products, vitamin e.
We make all our products with your self-care needs in mind. The bath and body company you want and need.

Cracked Concrete Wall

Meet carly & bAILEE

Twelve years ago, at the ages of 8 and 10, two cousins from Louisiana made their first product.  It was a simple “potion”, which was just a fancy name for "a mixture of all the liquid soap in the house we could get our hands on."


A couple of years later, that same duo created a whole business plan for a restaurant.  It included every detail you would need to build, run, and advertise a restaurant, at least it included every detail a 10-year-old and a 12-year-old could think of.


For years they continued to brainstorm business ideas, concoct new creations, and dream about someday having their own business. 


In the summer of 2019, after years of fantasizing about owning their own business and planning things that were never implemented, Bailee and Carly finally decided to put their money where their mouths were and launch NOIRE. 

Bailee “The Scientist” Irvine

The youngest of the duo, Bailee grew up loving science.  This lead to multiple “experiments” carried out in her mother’s bathroom trying to figure out how to make both cosmetic and bath products.  Lotions, soaps, bubble baths, makeup. You name it, Bailee made it.


At the start of NOIRE, she elected herself head scientist and created the recipes that helped to launch NOIRE. In her spare time, you will probably find her watching DIY videos and researching essential oils for fun. 

Cracked Concrete Wall
Cracked Concrete Wall

carly “the marketer” leday

Carly, the eldest of the duo, had an entrepreneurial mindset from a young age.  She began her bath and body venture in her mother's kitchen, as she too, made self-care products for her gift shop. She is in charge of but not limited to curating all social media content, B2B sales, analytics, consultations, and customer relations.


She is both the Co-Founder and Chief Marketing Officer of NOIRE.  She loves creating new scents and customizing products. In her spare time, you can find her working on creating new content, traveling, and helping young entrepreneurs at work.

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